As I write this blog post, I am cruising.
Not cruising on a boat or in a car, though – I’m cruising along in an airplane at 36,000 feet, on my laptop and connected to the Gogo wireless Internet. I can check my e-mail, keep an eye on my Twitter feed, search for a hotel room for tonight, and even stream video from YouTube while soaring above the clouds.
Photo by GlennFleishman, on Flickr
100 years ago, the thought of this would be absurd.
In fact, 100 years ago, the thought of cross-country air travel in general would have been nothing more than a nice fantasy – commercial flights weren’t even introduced until after WWII.
It’s become a running joke in my family that my grandmother is continually astounded by how light I pack when I travel. This is the grandma who packs a whole pickup truck bed to go to Florida for a month, and whose purse we nicknamed “the Mary Poppins bag” when we were kids. Because, as she says, “You never know what you might need!”
Well, the more I travel, the closer I have come to predicting exactly what I’ll need (and what I won’t) when traveling. I’ve visited the Arctic with just a small rolling bag, and have packed for months of traveling around Europe in just a backpack.
For most people the perfect spring break involves partying hard while staying safe and not getting arrested. To help you in your quest to achieve the perfect balance between responsibility and recklessness, we’ve compiled this list of 10 apps that will help you get into all the right kinds of trouble and avoid the wrong ones.
Available for: iPhone / Android
The self proclaimed “king of drink recipe smartphone apps,” Mixology includes thousands drink recipes that can be searched by drink name or found by inputting your available ingredients. It even helps you to find the nearest liquor store and offers low calorie drink suggestions.
When it comes to staying connected at 36,000 feet, tablets and smartphones now make up a whopping 67 percent of the devices being used to connect to Gogo. Tablets are the most preferred device at 35 percent, followed closely by laptops (33 percent) and smartphones (32 percent).
Apple devices are still reigning above the clouds, following the tablet trend with the iPad being the device of choice. Among all mobile devices being used to connect through Gogo, 84 percent carry Apple’s iOS operating system while 16 percent carry the Android operating system. If you look only at the smartphones our customers are using, the iPhone makes up 73 percent and all Android devices make up 26 percent, with Blackberry and Windows based devices each making up less than 1 percent of devices being used in air.
So, what are our passengers doing once they connect at 30,000 feet? It’s no surprise that general Web surfing ranked as the number one in air, online activity users want to do. Besides Web surfing, passengers spend their time in flight accessing personal email, engaging in social media, checking sports scores and shopping. Business travelers ranked accessing their work email and finalizing reports as the most frequent activity above the clouds. Passengers also utilize Gogo to explore their final destination’s weather, entertainment options and directions upon their arrival.
(Click the image for a full-size version of the graphic, and feel free to right-click to save and republish).
Introducing Gogo gift cards — the perfect present for any jolly traveler!
Our new gift cards are available in standard and eCard option. Both options allow for a personal message to be added. Standard cards arrive in just 3-5 business days, and you can order as late as 12/17 for delivery on time for Christmas. eCards are delivered in 1-2 business days.
Best of all, these cards never expire – ever!
Cards are available with 2, 4 or 8 Gogo sessions. You’ll find the purchase page, along with more information at gogo.to/giftcard.
Share the joy with our social media sharing buttons below, and perhaps a loved one will get the hint and treat you to some of your own Gogo gift cards!
Gogo recently attended the yearly Airline Passenger Experience Expo in Long Beach, CA. This event showcases the latest in airline passenger amenities, with everything from the latest headphones to wireless inflight entertainment systems (like our own Gogo Vision product).
Each year, we give away promotional items to the thousands of visitors attending the event. In recent years, we simply handed out these items to anyone interested, but this year, we decided to spice things up a little. Several weeks before the event, we reached out to RFID experts Tagstand to help develop a mobile app and specially programmed NFC (Near Field Communications) tags.
These tags were printed on Gogo “boarding passes” which were handed out at a lunch event (sponsored by Gogo).
We’ve recently received a few questions from customers about the price we charge to use Gogo when you fly, and I want to take some time to answer some of those questions.
As we have done throughout our four years of existence in commercial aviation, we continue to regularly test new products and new prices. Our goal here is to ensure we are offering passengers a variety of choices to meet their particular connectivity needs while also assuring that pricing is reflective of demand, so our network performs the best it can on each flight. These price tests can vary from one flight to the next, but are very limited in scope.
You will start to see more time-based pricing, rather than purely segment-based products from us. Through our experience, we’ve found that not everyone wants to pay for connectivity on their entire flight, so the existence of less expensive time-based passes allows more customers to use Gogo at a more approachable price. We continue to offer passengers the ability to pre-purchase passes before they fly at www.gogoair.com and through some of our airline partners’ websites. We’ll continue to enhance those distribution options.
As many Gogo users know, bandwidth to the plane is limited and it is a shared resource. We continue to work on improving our technology and connectivity services and are excited about developments in this area. By the end of this year, we will more widely launch our next generation ATG-4 technology that will increase the capacity of our network. That additional capacity will allow more passengers to access the system with a more consistent browsing experience. So far, we are in the process of installing ATG-4 on a handful of aircraft across three airlines and we will continue that effort throughout 2013.
Your business is important to us and your feedback matters. So please don’t hesitate to reach out to us through our 24/7 customer care department, our various social media channels, or chat with us online during your flight.
Executive Vice President and Chief Marketing Officer
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Heading to Long Beach for the Airline Passenger Experience Expo 2012? Download the Gogo app and stay up to date with all of our announcements, make an appointment or view maps of the venue. The Android version is available now, and iOS will be ready within several days. Visit this link to download your app http://ow.ly/dDkmg .
As always follow us on twitter @Gogo for updates and news at Apex. Hope to see you there!