We’ve recently received a few questions from customers about the price we charge to use Gogo when you fly, and I want to take some time to answer some of those questions.
As we have done throughout our four years of existence in commercial aviation, we continue to regularly test new products and new prices. Our goal here is to ensure we are offering passengers a variety of choices to meet their particular connectivity needs while also assuring that pricing is reflective of demand, so our network performs the best it can on each flight. These price tests can vary from one flight to the next, but are very limited in scope.
You will start to see more time-based pricing, rather than purely segment-based products from us. Through our experience, we’ve found that not everyone wants to pay for connectivity on their entire flight, so the existence of less expensive time-based passes allows more customers to use Gogo at a more approachable price. We continue to offer passengers the ability to pre-purchase passes before they fly at www.gogoair.com and through some of our airline partners’ websites. We’ll continue to enhance those distribution options.
As many Gogo users know, bandwidth to the plane is limited and it is a shared resource. We continue to work on improving our technology and connectivity services and are excited about developments in this area. By the end of this year, we will more widely launch our next generation ATG-4 technology that will increase the capacity of our network. That additional capacity will allow more passengers to access the system with a more consistent browsing experience. So far, we are in the process of installing ATG-4 on a handful of aircraft across three airlines and we will continue that effort throughout 2013.
Your business is important to us and your feedback matters. So please don’t hesitate to reach out to us through our 24/7 customer care department, our various social media channels, or chat with us online during your flight.
Executive Vice President and Chief Marketing Officer